Samer Alameen’s work is anchored in a world of story-telling, something that stems from his extensive background in advertising and which has lead him to become a creator himself. Inspired by history, treasured memories and a sense of tradition, Samer reinvents the objects he creates: his process is witty, concise and refined, adding a new layer of purpose and context where appropriate to traverse both exclusive handmade and one-off pieces alongside those that are industrially produced. Born in Beirut-Lebanon in 1971, he graduated from the Lebanese American University with a double major in Fine Arts and Advertising in 1992, going on to work for a variety of prestigious agencies including Publicist, Grey Worldwide, McCann Erikson, Levant, Gulf and North Africa. In 2006, Samer launched his own studio specialising in branding and image consultancy with a client list that extended across the textile, retail, mall, banking, real estate, food and jewellery sectors. It was in 2012 that Samer decided to launch his own designs and his first collection, Walking Objects, was inspired by the Khayzaran chair. Straight away it received media attention from the likes of Elle Deco and AD and encouraged him to go on and complete a Masters Degree in industrial design at Scuola Politecnica di Design (SPD) in Milan. He graduated in January 2014 and in April participated in Salone del Mobile in an exhibition “Around The Frame”. February 2015 saw the launch of Samer’s men’s jewellery line in collaboration with the Dubai-based Bilarabi, while he presented his collection “The Forgotten Patterns of the Alhambra Palace” once again at the Salone Del Mobile.
In April. Samer Alameen launched his latest collection, Pattern Interrupted, at the forthcoming Milan Design Week, showcasing a series of pieces inspired by the forgotten patterns of the Alhambra Palace, at Via Tenca 17.
 
Additionally Alameen was also part of Ladies & Gentlemen, a collective exhibition bringing together the most interesting designers on the contemporary scene right now: presenting his Light-And-Seek lamps. The designer was also featured in the Raw Nature exhibition curated by Casa Vogue Brasil: presenting his All You Can Seat stool at Dilmos in Piazza San Marco 1.